Samsung teases Bixby’s flashy new Galaxy S25 AI talents

Samsung is internet hosting its Galaxy Unpacked event on January 22 in San Jose, California, the place the tech large is predicted to disclose its highly-anticipated Galaxy S25 series to the world. Every week earlier than the occasion, the tech large posted a brand new video teasing the cellphone’s new Galaxy AI capabilities, hinting on the reemergence of its ill-fated Bixby digital assistant.

The 17-second video teaser hit Samsung’s YouTube channel, giving us a glimpse on the new “true AI companion” coming to Galaxy telephones. Within the video, a girl will be seen speaking to Bixby on her gadget, asking the digital assistant to seek for an Italian restaurant with pet-friendly outside seating. She asks the assistant to ship the main points concerning the restaurant to her pal and to place them on her calendar. You’ll be able to watch the video under.

Samsung is enjoying catch-up with Bixby

Apple and Google have already up to date their digital assistants with new AI talents

Samsung’s digital assistant Bixby lags behind its largest opponents, Apple and Google, which have already introduced important AI enhancements to its flagship telephones final yr. Hopefully, Bixby’s new Galaxy AI enhancements will put it on a extra stage enjoying area with Gemini and Apple Intelligence.

In an interview with CNBC final yr, the chief vp of Samsung’s cell enterprise, Received-joon Choi, mentioned the corporate is trying to “redefine the position of Bixby” given the “emergence of generative AI and LLM (giant language mannequin) expertise.” Samsung launched an AI-powered Bixby last year; nevertheless, it was solely on the Galaxy W25 and W25 Flip in China.

With the Galaxy S24 collection, Bixby gained some new Galaxy AI talents, like translating a dwell name and summarizing net pages. Nonetheless, this yr’s Galaxy AI replace for Bixby is predicted to be extra transformational, making it extra conversational like ChatGPT. All might be revealed quickly at Samsung’s Galaxy Unpacked event on January 22. You’ll be able to watch the occasion dwell that day at 10am PST/1pm ET on Samsung’s website or YouTube channel.

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