The tip is in sight for Freevee as Amazon declares shutdown date

FAST (free ad-supported TV) providers have gained vital reputation within the US, with platforms resembling The Roku Channel, Pluto TV, and Tubi rising as high rivals within the house.

Main tech corporations have additionally ventured into offering FAST providers. In 2023, Google TV launched its FAST channels, later rebranded as Freeplay. Samsung gives Samsung TV Plus, whereas Amazon’s service, initially often known as IMDb TV, was renamed Amazon Freevee in 2022.

Nonetheless, Amazon introduced final 12 months that it was shutting down Freevee to shift its whole focus to constructing Prime Video. But it surely did not specify precisely when Freevee would shut down. Now, Amazon has lastly confirmed that Freevee will shut down this August, lower than a month away.

This information was shared by Amazon via the most recent Freevee app replace (through AFTV News). Amazon states customers can “Proceed watching your favourite Freevee Originals and our library of hit motion pictures, exhibits, and dwell TV on Prime Video free of charge, no subscription wanted.”

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All of Freevee’s content material is now on Prime Video

Prime Video has a brand new “Look ahead to Free” class accessible alongside all its paid content material

Amazon / Pocket-lint

Though the Freevee app will now not be accessible after August, none of its content material will likely be misplaced. Final 12 months, Amazon added all of Freevee’s content material to Prime Video, permitting customers to proceed watching it free of charge. This contains Freevee Originals and its library of free motion pictures and TV exhibits.

Whereas Prime Video sometimes requires an Amazon Prime subscription to entry most content material, Freevee’s exhibits and films on Prime Video may be watched free of charge with adverts, and not using a subscription. Freevee content material seems on Prime Video underneath the “Look ahead to Free” class on each the app and web site.

Within the app discover despatched to Freevee customers, Amazon states, “Prime Video is the brand new unique dwelling for Freevee TV exhibits, motion pictures, and Dwell TV.” In 2024, Amazon introduced it will shut down Freevee in 2025, citing the choice to “section out Freevee branding” as a approach to “ship an easier viewing expertise for purchasers.”

When you’ve got the Freevee app in your smartphone or TV, you possibly can proceed utilizing it via July, however it’s going to cease working in August. If you have not tried Prime Video earlier than, you possibly can obtain it free of charge out of your TV’s app retailer or from the App Retailer and Google Play Retailer in your cell gadget.

From a enterprise standpoint, Amazon’s resolution to section out Freevee and switch its content material to Prime Video is smart. Any Freevee consumer who needs to maintain watching free exhibits or motion pictures now must browse Prime Video, which gives a wide array of paid content material via its Prime membership and extra paid channels. Amazon clearly hopes this modification will encourage Freevee customers to think about signing up for a Prime membership, in the event that they have not already.

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