Substack is taking another step in the direction of changing into an all-in-one social media / creator platform by including a vertical video feed to its app. Technically, the brand new TikTok-style feed is a redesign of the prevailing Media tab that the corporate added to the app in 2024, however both method Substack’s intentions are clear: It needs a chunk of the short-video pie at the moment being shared by Instagram, TikTok and YouTube.
The feed options scrollable movies from creators you are subscribed to and others which were algorithmically instructed. A number of types of short-form content material will be included, like movies posted by way of Substack Notes, the corporate’s Twitter-esque microblogging characteristic, clips from longer video posts and finally previews of podcasts.
Including multimedia options like podcasts and movies has been a boon to creators, in accordance with Substack. The corporate says that “82% of Substack’s top-earning writers are utilizing multimedia, up from simply over 50% final April.” Supporting short-form movies is an try to push issues even additional.
Substack added support for native video in 2022, expanded those features in 2023 and extra not too long ago, gave creators the flexibility to host live video streams in 2024. The corporate has been fairly upfront that it views Substack as a house for extra than simply newsletters, and it has been making an attempt to court TikTok creators particularly since not less than 2024.
Redesigning the Substack app offers subscribers a brand new method to discover creators to comply with, and makes the platform a greater house for a complete new sort of creator. The timing of Substack’s change is purposeful. The additional respiratory room President Trump gave TikTok by not imposing the app’s ban is meant to finish in April, that means there may very well be room for various vertical video apps.
This text initially appeared on Engadget at https://www.engadget.com/social-media/substack-updated-its-app-to-make-it-even-more-like-tiktok-193415204.html?src=rss
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