YouTube Premium Lite launches within the US, however advertisements aren’t utterly gone

After weeks of hypothesis, YouTube has lastly formally launched its Premium Lite subscription service within the US.

YouTube Premium Lite permits customers to observe “most movies” ad-free on YouTube for $8 per 30 days, which is $6 lower than YouTube Premium’s $14 month-to-month price. Though Premium Lite is a extra reasonably priced possibility, it has some limitations. Whereas the subscription removes advertisements from most creator movies, together with these on gaming, vogue, and information, advertisements will nonetheless seem on music movies and YouTube Shorts.

YouTube Premium Lite is rolling out to all customers within the US and can broaden to all customers in YouTube’s present pilot markets of Australia, Germany, and Thailand within the coming weeks. YouTube says it plans to broaden Premium Lite to further international locations later this 12 months. It’s nonetheless a pilot program, which means YouTube would possibly change it primarily based on suggestions earlier than rolling it out globally.

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Now is the best time to sign up for YouTube TV

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Advert-free, for essentially the most half

If you wish to take heed to music uninterrupted, you may want full Premium

YouTube

It is clear that YouTube goals to supply Premium Lite as a extra reasonably priced possibility for customers who dislike advertisements however do not wish to pay full worth for YouTube Premium. For those who not often take heed to music on YouTube and like providers like Spotify or Apple Music, then having advertisements on music movies may not be a major concern for you.

“We have been testing Premium Lite to verify we’ve the best stability of options and advantages for these viewers who wish to watch most movies ad-free — whether or not it is gaming, comedy, cooking or studying,” YouTube stated in a blog post. “For customers who need ad-free music on YouTube and YouTube Music, plus offline and background play, we advocate the Premium plan.”

Premium Lite additionally does not allow you to obtain movies for offline use or play movies within the background on its app. As somebody who has been subscribed to YouTube Premium for over two years, I discover this a deal-breaker for Premium Lite. I subscribed to YouTube Premium within the first place to obtain movies for offline viewing throughout lengthy flights. I additionally often use background play to take heed to YouTube movies, like podcasts, whereas driving.

With that stated, YouTube Premium Lite stays a good possibility if the compromises in comparison with Premium do not hassle you, and also you merely wish to keep away from being overwhelmed by advertisements on YouTube. Premium Lite is out there for $8 a month within the US, and it’ll broaden to all customers in its pilot markets of Australia, Germany, and Thailand within the coming weeks. YouTube additionally notes in its weblog publish that YouTube Music and Premium have reached over 125 million subscribers, together with trial customers.

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